“It’s that blasted company again, I’ve already told them I’M NOT INTERESTED. Why would they call me thinking I’d be interested in THAT!” Sound Familiar? We’ve all experienced those dreaded scripted sales calls where it is obvious that the caller has NO IDEA who you are. They’re calling number after number with a stagnant script…
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In any business, you will already have an idea of who your ideal target market is, but how thorough was your research? Do you know whether your current market is your target? Do you know their demographics and psychographics? Are you supplying a lucrative demand? You should know these answers. Why do you Need to…
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This week’s newsletter is about something we often get asked – What is a sales strategy and why do I need one? What is a sales strategy? A sales strategy is a plan of action to increase your sales and profitability, whether through diversifying your offering or growing your business. What does a sales strategy…
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