Make your customers go OOH!

Out-of-home (OOH) advertising is not just about billboards and bus stops anymore. In today’s digital age, it’s evolved to catch people’s attention where they spend most of their time: outside their homes. Digital out-of-home (DOOH) advertising uses technology to make ads more engaging, reaching people on their way to work or while they’re out shopping.

Going Digital with OOH

DOOH advertising is everywhere, reaching 70% of people when they’re outside. It’s effective because it’s placed where it matters most, near where people buy things. These ads are not just placed randomly; they’re put in specific spots to catch the right people’s eyes. They’re big, bold, and simple, with a clear message and an image that grabs attention. Plus, they can be tailored to feel relevant to people in specific locations, making a lasting impression.

The best spots for these ads are where people have time to look at them, like train stations, shopping centres, and sports stadiums. Here, DOOH can do more than just advertise; it can offer useful information like travel updates, making it a helpful part of people’s day. Unlike online ads, which can be annoying or blocked, DOOH ads are always visible to your audience.

DOOH also offers a cost-effective way to reach more people. Ads rotate on digital screens, sharing space and costs. Even better, with programmatic DOOH, ads are shown automatically when and where your target audience is most likely to see them, making sure your budget is spent wisely.

Looking for a Solution?

At Hayward Miller, we empower businesses to leverage the potential of DOOH advertising, making premium inventory accessible to SMBs and agencies alike. The innovative platform simplifies the buying, managing, and planning of DOOH campaigns, blending programmatic efficiency with premium quality.

If DOOH advertising aligns with your marketing strategy, we invite you to talk to our team at DOOH@haywardmiller.co.uk and discover how we can transform your advertising approach.