Out-of-home (OOH) advertising is not just about billboards and bus stops anymore. In today’s digital age, it’s evolved to catch people’s attention where they spend most of their time: outside their homes. Digital out-of-home (DOOH) advertising uses technology to make ads more engaging, reaching people on their way to work or while they’re out shopping.…
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Downplaying our own achievements is something many of us do without even realising it. Have you ever felt like you didn’t really deserve praise or a reward, even when everyone else thought you did? This feeling is known as imposter syndrome. It’s when people doubt their own abilities and think they’re not good enough, despite…
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Trends towards outsourcing have become increasingly prevalent. Driven by factors such as efficiency, cost reduction, and enhanced productivity, this shift has been further accelerated by the challenges posed by the COVID-19 pandemic. As companies strive to navigate economic uncertainties, the 21st century has witnessed a significant rise in the adoption of outsourced teams. Here’s why…
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Over the last 15 years, social media has become a central part of life for people of all ages. From teenagers discovering the latest trends on TikTok to grandparents engaging with their local community on Facebook, it’s clear that the appeal of these platforms knows no bounds. With Facebook recently announcing a staggering 2.89 billion…
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There was a valuable business lesson in my garage this week. After moving house, my road bike has been stored away in the garage for a few months but the lure of the road is once again calling. So I duly donned my cycling gear, lots of lycra and safety gear, you get the idea. When I…
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3D Printed solutions have transformed the way we manufacture products. Its fast turnaround and cheap production processes are incredibly appealing to manufacturers. Plastics among other common materials including metals, glass, ceramics, carbon fibre, and various resins, can be used in 3D Printing. This range in materials shows how versatile 3D printed technologies is, so here are 5…
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As we all know, recruiting for the right type of employee is a long and tedious process. The traditional markers of spotting an exceptional employee focused on experience, skills, and certifications over everything else. Despite these, all being important as passionate and determined indicators in the candidate… it doesn’t necessarily capture their personality, culture, and…
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“It’s that blasted company again, I’ve already told them I’M NOT INTERESTED. Why would they call me thinking I’d be interested in THAT!” Sound Familiar? We’ve all experienced those dreaded scripted sales calls where it is obvious that the caller has NO IDEA who you are. They’re calling number after number with a stagnant script…
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“Managers light a fire UNDER people; Leaders light a fire IN people.” – Kathy Austin Do you agree? I often debate the differences between a Manager and a Leader. Both are authoritative roles, but sometimes the line drawn to separate the two can SMUDGE. This makes it incredibly difficult to know when you are LEADING…
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