In any business, you will already have an idea of who your ideal target market is, but how thorough was your research? Do you know whether your current market is your target? Do you know their demographics and psychographics? Are you supplying a lucrative demand? You should know these answers. Why do you Need to…
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Your workforce drives your business. Whether you have just taken on a new employee in your company or need to expand the skills in any existing team; – training your staff in accordance with your company culture supports their overall job satisfaction. Why Train your Staff? Training your employees allows for more accurate and successful…
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When setting up your business you need to create your vision, goals and objectives that you intend on achieving. Accomplishing these objectives are what determine whether your outlook on your company is realistic or not. Furthermore, these objectives are what your company and its workforce work towards achieving and so should be clear and understandable.…
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It is essential for all businesses to have a realistic, working business plan. It is not only used to monitor your performance and to align your workforce but can also be a useful document to secure external funding. What is a Business Plan? In detail, a business plan is a written document that describes a business,…
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Why Contingency Plans are a Must Running a business comes with a lot of stress and can get even more complicated when it grows. Not only do your costs increase, but your workforce and competitors can too. Business can be unpredictable and there are always occasions where the unexpected can and will happen. It could…
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Supply and Demand refer to the balance of what a business can deliver and what the target market wants. There are several variables which can affect this equilibrium – the main factors being Price and Quantity. The selling price of a service or product will be pre-determined by how much suppliers will charge you to…
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In business, developing an effective workforce is key. Workforces are the cogs and gears operating your business, making it tick. If a cog were to get rusty or weaken, then the rest will have to compensate – weakening them too. There must be procedures and measures in place for the workforce to adapt and continue…
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Just like people, companies have unique personalities. It is the personality of a business that encompasses its values, principles and attitudes, making up the brand. A brand should be reflected in a company’s approach and how they operate. This reflection is the company’s culture. What is Company Culture? Company culture defines the environment in which…
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Here are the Top 10 Tips the Hayward Miller Team have put forward to help improve your sales: 1. Research your Prospect. It is important to research your prospects – this can include their industry, their company history, financials and their visions. It is vital that you understand your client’s perspective and how your clients…
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